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Est. 1948 · Kingsbridge

Three generations, one street

Seventy-eight years, four chairs, and a whetstone that has outlived three shopfronts. Here is how it started, and who is holding the shears now.

The shop

A converted foundry office with a queue out the door

412 Wharfinger’s Row

The building used to hold a pattern shop, then nothing at all. Angelo Ferraro took the lease in 1948, painted the front room himself in two shades of green, and hung a price list on the wall on the first morning.

That list is still on the wall, reprinted every January. Everything else has been moved, replaced or argued about — but nobody has ever suggested taking the board down.

Book a chair See prices

Illustration of the shop interior: striped wallpaper, a wooden chair rail, wainscot panelling, a plank floor and a barber chair in silhouette.
Chair one, the pole, and a whetstone out the back

The story

How it went, in five dates

  1. 1948

    Angelo opens two chairs

    He takes the front office of a disused foundry on Wharfinger’s Row, paints it himself, and puts a price list on the wall on the first morning. That list is still on the wall.

  2. 1951

    Four house rules on the window

    On time, ask before you cut, sharpen your own steel, remember the name. Painted in white, and repainted every so often by whoever happened to be free.

  3. 1976

    Angelo’s son takes chair two

    He adds the first straight razor station and the back room. The queue on Saturdays stops being a complaint and starts being a reputation.

  4. 2011

    Third generation, new grooming room

    Dominic takes over, doubles the shop, and starts writing down every single cut. That book is still running, which is why the next barber in the queue already knows what you need.

  5. Now

    Four chairs and an apprentice

    Eleven thousand cuts on the books, the oldest customer’s nephew working Saturdays, and the same whetstone out the back being run every Monday morning.

The crew

Four barbers, and nobody else to explain it

You will not be greeted by a manager. You will be taken by the barber, told the price, and looked after by whoever is free.

01 DF 28 yrs

Dominic Ferraro

Owner & Master Barber · Chair 1

“My grandfather could cut a shape with a comb and a straight blade in eleven minutes. I get there in fifteen, and I am not apologising for the four.”

— Dom, on why he still uses the old tools

At the chair
28 years
Trained by
His father, 1998
Known for
Scissor work, partings
Cut number
#3, since 2011

Ask for him by name when you book. He is usually free before eleven.

02 IO 9 yrs

Ines Okafor

Senior Barber · Chair 2

“I will send you a photo of what I think you want before I touch anything. If you say no, we start again and it costs you nothing.”

— Ines, who has never once been wrong about a fade

At the chair
9 years
Trained by
Dom, 2017
Known for
Fades, curly texture
Cut number
#6, since 2021

She keeps a book of every shape she has made. Ask to see it.

03 RE 6 yrs

Ruben Estrada

Barber & Razor · Chair 3

“A hot towel shave is forty minutes of quiet. Nobody talks for the first ten. That is the point of it.”

— Ruben, on the hour of silence he insists on

At the chair
6 years
Trained by
Dom, 2020
Known for
Straight razor shaves
Cut number
#8, since 2023

Book the Royal Treatment and turn your phone off.

04 MS 2 yrs

Milo Sandoval

Barber, Apprentice · Chair 4

“I have a sticker chart. Every child who sits in my chair leaves with one, and they stick it on the mirror at home.”

— Milo, second year, extremely serious about it

At the chair
2 years
Trained by
Everyone, loudly
Known for
Little lads
Cut number
#11, since 2026

Still learning, still better than the last shop you tried.

Why people keep coming back

Three reasons, all of them boring

No music, no upsell

They ask, then they cut

Every barber here asks what you want changed before a single pass with the clippers. It costs nothing and it is the difference between a haircut you like and one you put up with.

Nobody is in a hurry

Forty minutes for a cut is normal here, and nobody will glance at the clock while they do it. There is a coffee, and the couch is there for a reason.

They write it down

Guard number, blend, the lot. So your second visit is a two-minute conversation rather than a five-minute explanation from scratch.

Find us

Second door past the old foundry gate

Free parking on Wharfinger’s Row before ten. The 14 and 22 both stop at the foundry gate, forty seconds from the door in the dry.